Crossover Cooperation

Client: Tourism and Event Queensland

Partnering with the leading smartphone brand in China, Contineo Marketing worked with Huawei during its new model Pro20 launch activities. The collaboration included a pop-up store at a grand shopping mall featuring the destination and a wallpaper embedded in the home screen of the new model. This novel initiative was the first crossover cooperation between a destination and Huawei smartphones, generating a total of more than USD3 million in PR value.