STRATEGY, CONSULTATION & REPRESENTATION
The unit is led by veteran senior executives of leading NTOs (National Tourism Organization), STOs (State Tourism Organization) and airlines. They have in-depth market knowledge and deep business relationships with key industry stakeholders in different distribution channels. Well-respected and being industry opinion leaders, they provide companies with sound strategic counsel with regard to all their branding and marketing initiatives in the China market, and add value to clients’ communications plans by effectively targeting at the right distributors and consumer segments.
This dedicated team has profound consumer marketing background in China, including but not limited to branding, marketing, and media and public relations. Their industry expertise ranges from advertising, publications, media and key opinion leader (KOL) cultivation to issue and crisis management. They apply critical market insights to make sure clients’ marketing campaigns in China resonate with the targeted audiences and achieved the desired response.
With an unrivalled blend of expertise in creative copywriting, graphic design, user engagement, data analysis and campaign management, the talented new media team craft vivid, compelling and hyper-relevant content to help clients to strengthen their marketing outreach, particularly on the social media spaces in China. Being trusted advisers to our clients, they help them make solid decisions that grow and engage with their target audiences.
The team comprises market experts with SEM (Search Engine Marketing), SEO (Search Engine Optimization), website/webpage design and online campaign experiences. The team's expertise has also recently extended to HTML 5, mini- programs and e-commerce development. They help clients to cut through the clutter and build share of voice in China through the use of the most updated and popular digital marketing platforms.
COLLATERAL DESIGN AND PRODUCTION
Consisting of specialists in graphic, visual and applied design, the team helps clients produce high-impact marketing collaterals that are important in building awareness and providing information about clients’ products/services by incorporating the latest market trends and consumer sentiments in their artwork. Understanding that budget is at the forefront of all minds, we also take into consideration cost-effectiveness when designing and producing marketing collaterals for our clients.
Our professional team has strong background with event organizers, DMCs (Destination Management Company) and PCOs (Professional Conference Organizer). The team, made up of dynamic personalities, has consistently delivered high quality and impactful events for our clients. They adopt innovative approaches to event planning and management and are well-equipped to run events of any style and scale.