As the representative of the Royal Commission for AlUla (RCU) in the China market, Contineo Marketing played a pivotal role in localizing and executing AlUla's inaugural global brand campaign -- "Forever Revitalising" in 2024. The brand was meticulously localized into Chinese, ensuring alignment with the cultural nuances and preferences of the target audience while maintaining authenticity and relatability. Contineo Marketing also orchestrated a signature event serving as the grand launch of the global campaign which deeply impressed stakeholders and media.
Through carefully crafted PR and social media activities, Contineo Marketing generated a PR value of USD 2.4 million around the "Forever Revitalising" campaign within a week's time. The campaign received widespread acclaim and engagement, with metrics indicating a significant lift in brand awareness, enhanced audience sentiment, and increased visitor interest in AlUla.