MICE Engagement

Client: Tourism Tropical North Queensland

Contineo Marketing cleverly sought out the opportunity and put up a convincing business case in the bidding for Amway China 2019 Leadership Seminar on behalf of the client. The success is also partly attributed to Contineo Marketing’s close and strong business relationship with both the local industry stakeholders and key distributors in the market. It was the largest ever incentive group to the city of Cairns with more than 6,000 delegates traveled from different parts of China. It contributed more than USD40 million to the local economy clocking in a total of 16,000 hotel room nights and more than 100 flights.