Client: Tourism Western Australia

Contineo Marketing formed a successful co-branding partnership with a local tier one cosmetic brand – Marie Dalga to help our client to launch their new product – Pink Lake in the market. Lipsticks and makeup foundation featuring the colorful spectrum of the Pink Lake were produced and distributed together with product images and information in a specially designed gift pack. The initiative took place during online shopping festivals in China, generating an additional 20 million page view (PVs) and more than 60 million impressions.