James has two decades of highly successful experience in international tourism marketing for various organizations from different continents. From Scandinavia Tourism Board to Tourism Victoria to Visit California to Brand USA, James has played leadership roles in managing travel trade and consumer integrated marketing activities. Being a China market specialist, James has successfully proven his talent to bridge the market to the rest of the world with his global vision. James's flexibility is another tag for his diversified career path switching between governmental organizations and commercial identities.